Obama Campaign Launches New Ad To Appeal Women Voters [Video]

President ObamaPresident Barack Obamas re-election campaign released a new ad today that they described as the first in a series of television advertisements that highlight President Obama

’s commitment to issues important to women and their families. The ad begins by touting President Obamas background as the son of a single mom and

proud father of two daughters before noting that the first law he signe

d was the Lilly Led

better Fair P

ay Act.Narration in the ad says President Obama passed the Lily Ledbetter law out of a desire to increase fairness for women and strengthe

n the middle class.President Obama knows that women being paid 77 cents on the dollar for doing the s

ame work as men isn’t just unfair

, it hurts families. So, the first law he signed was the Lilly Ledbetter Fair Pay Act to help ensure that women are paid the same as men for doing the exact same work, the narrator says.

Because President Obama

knows that fairness for women means a stronger middle class for America.The ad, which is entitled First Law will ai

r in Colorado, Florida

, Iowa, No

rth Carolina, Nevada, Ohio

, and Virginia. Watch it below. [youtu

be http://www.youtube.com/